The Story
Google Maps doesn’t ask. TripAdvisor doesn’t ask. The only way to know is to call ahead, show up and hope, or rely on word of mouth from other parents. Mike Litman got tired of arriving somewhere with his son’s buggy and being turned away at the door.
Inspired by the Guinndex – which called 3,000+ Irish pubs to track Guinness prices – Litman built Poppy: a voice AI that calls London venues and asks one question. Are you baby and pram friendly? She sounds natural. Most people have no idea.
Poppy calls venues via Twilio, using ElevenLabs conversational AI. Every call is transcribed. Claude classifies the response. The result goes on a live map at buggysmart.app. No human initiates a call. No human reviews the transcript. It runs every day. Average call: 29 seconds. At London Living Wage, the equivalent manual research would cost over £5,000 and take two months. Poppy did it in weeks, autonomously.
78% of London venues called said yes. Haringey leads at 95%. Greenwich is the toughest at 70%. GAIL’s Bakery is the most consistently accessible chain in the city – 21 of 22 branches confirmed. Only Belsize Park said no.
Waitrose vs Iceland vs Sainsbury’s vs Aldi vs Lidl – which supermarket chain is most consistently accessible to parents with buggies? Buggy Smart is calling every major supermarket branch in London to find out. The data will be published here when complete.